Sell to more people by this Powerful Sales Technique
Would you like your customers to buy more from your & more often?
Today I am going to tell you simple but powerful sales technique that has proven by many multimillionaires around the globe.
It is very simple, that you can apply today.
These are some simple things that you can twists within your offer and you can convince your customers to buy more from you, and that strategy is called THE THREE BOXES.
THE THREE BOXES STRATEGY:
Now I want you to think about this, when you are selling your product or service, that you have one choice for your customers.
When someone looks at your offer, all they could think is, do I want to buy this or do I not want to buy this? So it is a yes or no response for your customer, right?
They have more question in their mind like, Okay, can I afford this? Do I have a budget for this?
They are focusing on Price. Now, however you give them two choices such as like an Option A and a Option B.
I want you to think back, Remember when you go to movie theaters long time ago, right? They give you two choices. They have the large popcorn and they have the small popcorn. When you want to buy a Soda, again two choices. And what most people do is when you give them two choices, 80% go for the small and 20% go for the large. Why, because most people like to play safe, and they like to pick the one that they could save money on, so it’s Option A (Small one)&Option B (Large One), right?
Now when you get that Option A &Option B, these two choices, Now your customer are not focusing on, Do I want to buy this or Do I not want to buy it? Actually they are thinking which one do I want to buy?
But then later on the movie theater, they introduce a third choice, which is Option C, the largest of all.
That’s THE THREE BOXES and here’s how the strategy works. They offer that small (Option A), they offered some in the middle (Option B), then they give you something that’s like jumbo size (Option C).
So when you do this, suddenly, there is a contrast pricing. So what you do is this.
When you offer your product & services, You want to make your, the biggest offer (C), The ultimate super-duper offer, that is so outrageous, also knowing most people would not go for this and then you want to make your small offer so weak (Option A), right? You need to make it like it is so average. But you need to make the middle one very compelling (Option B), knowing you actually want your customers to buy Option B.
So what happens is the movie theater, they introduce this concept, 20% who really like Soda, they go for the big jumbo (Option C), and then you have 60% go for the middle (B), & then you have 20% go for the small (A).
When you give your customers three choices and you need to make the middle one, as compelling as possible because middle one is the one that your customers are more likely to buy.
So you can easily do this for your business as well,now I want to you create three option (The three Boxes), The Small one (A) – very small, The Large one (C) – make it as expensive as luxurious as possible knowing most people would not go for this. Now you want the majority 60% people to buy the option B, This is called Contrast pricing.
There you go, that’s the strategy of THE THREE BOXES, very simple.
You see, Selling is about choice, Marketing is giving your customers that choices, not too many, not too little, just the right amount of choices and let them believe, that it is their choice to make that purchase.
I always try to make articles more useful for people to implement these ideas or tips in real life.
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