2018 Real Estate Marketing Ideas
When it comes to commercial real estate marketing, maximize visibility and stand out from all the noise. As the Commercial Real Estate markets continue to evolve and grow in 2018, we have compiled a list of real estate marketing ideas to help you stay ahead of your competitors in the digital age.
Here are some commercial real estate marketing ideas and strategies to help stand out and make your Commercial Real Estate business a success.
1. Create a Professional Company Website
Your company website is often times the first impression you give a potential client and a key factor to generate trust and confidence to prospects.
It can also serve as an important marketing outlet allowing you to feature company news, demonstrate thought leadership through blog posts and research studies, and promote your properties.
2. Maintain an Active Blog
A company blog is a great marketing tool that can have massive impact for search engines, social media visibility, and a great place to begin dialogue with your potential client base. Educate your clients with tips and advice, highlight lease transactions, key company updates, and discuss relevant industry and local market news.
As an expert in your field, this is your chance to demonstrate your knowledge and position yourself as an authority – and invite comments and suggestions from your readers, of course.
3. Social Media.
Just a year ago, I advised not spending “too much” time on social media. I believed the time expenditure did not match the return-on-investment. Today, I have a different view. People make purchase decisions based on emotion and justify these decisions with logic. If you want to turn Internet visitors into active clients, you need to build trust.
Social media is a great way to do this. Providing relevant content such as industry articles, your blog posts, videos, and memes will keep you top-of-mind and consistently participating in an industry of your interest. Keeping up with your social media can be a daunting process. If you don’t have the time, consider our full-service Social Media Plan.
4. Create Videos
Videos are a powerful medium that are still not very prevalent in the marketing mix of most Commercial Real Estate companies. Not only does a marketing video give your audience a different kind of medium to interact with, but this also allows you to better showcase your company, your properties and make yourself stand out from competitors.
5. Create Useful Content
Content marketing is one of the key tactics to stay top of mind and nurture your prospects until they are ready to actively engage with your business.
However, not many commercial real estate companies know where to start or what to do.
The key to content marketing is this: doesn’t just be part of the noise.
Create high-quality content that is useful, relevant or entertaining. This can be done in many different ways including blog posts, studies, info graphics and videos
Don’t let your strategy get stale. You should constantly be testing ideas and tactics to see what works and, more importantly, what doesn’t have any impact.
Most importantly, don’t lose sight of how your marketing strategies impact your business objectives. If you can’t quantify the direct or indirect impact on your lease-up or sales efforts (or whatever else) then you need to go back to the drawing board.